“How To Create The Ultimate Brand Using Four Simple Steps”

“How To Create The Ultimate Brand Using Four Simple Steps”

Proactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an ultimate brand. Listen the podcast here: Marketing Whisper Podcast. Download Brand Board Rachel:             Hello and welcome back to the Marketing Whisper podcast. I am your host Rachel Calderon, and today my cohost, Kathryn, is unable to be here, but today I have a very special guest. Her name is Lisa Rigas. She is a business and marketing strategist, a master information product developer, author, speaker, and trainer, and she has an impressive background which includes training for some of the top well known marketers, one known as Tony Robbins, and she has been able to help many around the world. And today I wanted to discuss a very important topic having to do with proactive branding and reactive branding. Now I know many...
Read More
“Pricing Should Be Determined On The Value You Bring To Your Avatar”

“Pricing Should Be Determined On The Value You Bring To Your Avatar”

What should I charge my clients, is the main question we get asked by our clients. Many times they are not sure what to ask or are asking for a price that may be WAY below the asking. In today's episode, we will be discussing with Business Strategist Expert Dr. Nilda Perez that very question. Listen the podcast here:  Marketing Whisper Podcast. Rachel:             Hello and welcome back to the Marketing Whisperer podcast. I am your host Rachel Calderon, and unfortunately today Kathryn Calderon will not be on. However, I do have a special guest and her name is Dr. Nilda Perez. She is from the Foresight Strategies Group. Welcome Dr. Nilda. Nilda :              Hi, how are you? Rachel:             How are you today? Nilda :              Very excited to be here. Rachel:             Oh, I'm glad. The reason I am so excited that I have you on today is because I wanted to talk to you about prices. I know that a lot of our audience is always looking...
Read More
“The Psychology Of Branding Colors”

“The Psychology Of Branding Colors”

According to studies colors play a huge part in our emotions. Color seems to influence perceptions that are not apparent. In this episode, we share on understanding the effects colors have globally and why it may affect buying power. Listen the podcast here:  Marketing Whisper Podcast. Rachel :            Hello and welcome back to the Marketing Whisper Podcast. This is your host, Rachel Calderon. Kathryn :          And I'm your cohost Kathryn Calderon. Rachel :            And today we wanted to talk about the meaning of colors around the world. So I had taken a branding class because I'm always trying to make sure that I'm always up to par with my branding. So I always try to go to other branding classes and kind of learn from them and pull from those classes. So one thing I loved, it was a saying that one of the ladies had, is she says here colors can sway thinking change actions and cause reactions. And I thought that that...
Read More
“Why Use SWOT For  Design Marketing Needs”

“Why Use SWOT For Design Marketing Needs”

Many startup business owners have a passion to start a business and rarely do we do our due diligence before starting and often find ourselves doing all the wrong things and suffer a financial hit because of our lack of research in the industry. In today's episode, you will find out how a simple tool SWOT can help prevent many mistakes. Listen the podcast here:  Marketing Whisper Podcast. Rachel :            Hello and welcome back to the marketing whisperer podcast. This is your host, Rachel, Kathryn :          And I am your cohost Kathryn. Rachel :            So today we wanted to talk about the SWOT analysis and how you can couple that with marketing and design and SWOT stands for strength, weaknesses, opportunities, and threats. So Kathryn, what have you done to use the SWOT analysis tool? Kathryn :          I use SWOT analysis to help me decide on collateral for different brands and for how we were going to market those brands. Rachel :            Okay, great. So when...
Read More
“Indie Author Marketing Tactics That Are Beneficial To You”

“Indie Author Marketing Tactics That Are Beneficial To You”

Published Authors have been known to get more rejections on their manuscripts, and some authors never get their written material published. The beauty is that due to technology we are now in an era that we can self-publish and authors have found ways to have their writing read and marketed on social media. Listen in on today's episode as we talk to Australian Indie Author Alice Endacott about marketing, design, and print to order.Listen the podcast here: Marketing Whisper Podcast. Rachel:             Hello and welcome back to the Marketing Whisperer. I am your host Rachel Calderon and I'm your cohost Kathryn Calderon. And today we have a special person all the way from Australia. And she's actually in the future right now. We're in the present and she's in the future. She is a whole day ahead of us, but we're super excited to have an author on the show.Kathryn:           So today we have with us Alice Endacott Alice is an Australian author with...
Read More
Can Politics Really Affect Your Marketing

Can Politics Really Affect Your Marketing

Most often small businesses never think how can politics affect their business marketing. In today's episode, we give you examples of how a business owner should adhere to the laws of copyrights so that you never find yourself in a legal battle. Listen the podcast here:  Marketing Whisper Podcast. Rachel :            Hello everyone and welcome back to the Marketing Whisper podcast. I am your host Rachel Calderon. Kathryn :          And I am your cohost Kathryn Calderon. Rachel :            And today we're gonna be talking about a pretty interesting subject which is introducing marketing to politics. A lot of times marketing does not seem to relate or have anything to do with politics. I know that you've heard about royalty free music or music that is not royalty free. Also, images that are not royalty free and you have to pay for them. When people are marketing, they think that they can just pull a picture from Google or pull a picture from really wherever...
Read More
Thinking Critically and Creatively On Your Marketing Plan

Thinking Critically and Creatively On Your Marketing Plan

If you are a business owner, you know that the key to your success is your ROI. With that being said developing a good marketing plan is crucial to make that plan work. In this episode, we share information on how to think critically and creatively when planning out your marketing. Listen the podcast here:  Marketing Whisper Podcast. Rachel: Hello. Welcome back to the marketing whisper podcast. I am your host Rachel Calderon. Kathryn: And I'm your, co-host Kathryn Calderon. Rachel : And today we wanted to touch on another topic that I think is very crucial to marketing and it is regarding critical and creative thinking. Most people do not think of these two things. When you are marketing, I want you to market me and I want you to make me far from my competition. I want you to brand me in a way where no one else is like me. When they say that they want to be different, you have...
Read More
“Hook” Book Review

“Hook” Book Review

Capturing your audience's attention and getting them into your list has been the number tactics to a business's marketing plan. Why? If there is no list, there is no business. On today's episode, we will be reviewing a book we read that I believe every business owner should have on their shelf, listen to why on our podcast. Listen the podcast here: "HOOK" Book Review  Marketing Whisper Podcast. Rachel: Hello everyone and welcome back to another episode of the marketing whisper. I am your host Rachel Calderon Kathryn: And I'm your co-host, Kathryn Calderon. Today we're going to be talking about Hooked by Nir Eyal Rachel: That is a great book. I decided to pick this book because I feel that our audience can learn a lot from what we read. I mean these are things that I believe as a marketer we all kind of know, but I believe that it just coupled everything together. It took all these ideas and just put it...
Read More
To Judge or Not to Judge? That is The Question

To Judge or Not to Judge? That is The Question

We cover how books cannot necessarily be judged by its book cover. How can we get passed looking at the cover? Don't Judge A Book By It's Cover Listen the podcast here:  To Judge or Not to Judge? That is the QuestionRachel: Welcome back to another amazing episode here on Marketing Whisper Podcast. I am your host Rachel Calderon, and I'm your co-host Kathryn Calderon, and today we're going to be talking about something quite interesting. I'm not a reader. And you know that I don't like picking up a book. My library consists of no books. Very few I can't say any books that would be incorrect. I have a few books, I flipped through them every now and again, but I'm not a reader because I'm an audible kind of person so I, do audio, but what I have found is that even in the audible sometimes I'll flick through, audibles. Not sure about that one and I just kind of...
Read More
Welcome-To-A-New-World-Order-Through-AI

Welcome-To-A-New-World-Order-Through-AI

We discuss how important it is to use and embrace AI (Artificial Intelligence) and use it to help benefit your business and make your life easier. Listen the podcast here: WELCOME TO A NEW WORLD ORDER THROUGH AI Rachel:             Hello again and welcome back to the marketing whisper. And this is your host, Rachel. And I am your co-host Kathryn. We're talking about artificial intelligence with marketing and design. I'm really excited for this topic. I love artificial intelligence. I know you do well. I love it because one, it's a AI is a pretty popular topic in the marketer's world and for me it's because it has made my life easier and I'm talking to you from the marketing perspective where, where the technology and the software's that we use to run a lot of our business is, helpful Kathryn:           And I love it because of where I believe it can take designers.  At first, quick little history. I didn't like really...
Read More