Blog | Page 2 of 2 | Rachel Calderon| Creative Media Strategist | Branding | Marketing | Public Relations

To Judge or Not to Judge? That is The Question

May 29, 2018May 29, 2018 by Rachel CalderonNo Comments

We cover how books cannot necessarily be judged by its book cover. How can we get passed looking at the cover? Don't Judge A Book By It's Cover Listen the podcast here: To Judge or Not to Judge? That is the QuestionRachel: Welcome back to another amazing episode here on Marketing Whisper Podcast. I am your host Rachel Calderon, and I'm your co-host Kathryn Calderon, and today we're going to be talking about something quite interesting. I'm not a reader. And you know that I don't like picking up a book. My library consists of no books. Very few I can't say any books that would be incorrect. I have a few books, I flipped through them every now and again, but I'm not a reader because I'm an audible kind of person so I, do audio, but what I have found is that even in the audible sometimes I'll flick through, audibles. Not sure about that one and I just kind of...

Welcome-To-A-New-World-Order-Through-AI

May 22, 2018May 14, 2018 by Rachel CalderonNo Comments

We discuss how important it is to use and embrace AI (Artificial Intelligence) and use it to help benefit your business and make your life easier. Listen the podcast here: WELCOME TO A NEW WORLD ORDER THROUGH AI Rachel: Hello again and welcome back to the marketing whisper. And this is your host, Rachel. And I am your co-host Kathryn. We're talking about artificial intelligence with marketing and design. I'm really excited for this topic. I love artificial intelligence. I know you do well. I love it because one, it's a AI is a pretty popular topic in the marketer's world and for me it's because it has made my life easier and I'm talking to you from the marketing perspective where, where the technology and the software's that we use to run a lot of our business is, helpful Kathryn: And I love it because of where I believe it can take designers. At first, quick little history. I didn't like really...

Are You Capturing Leads?

May 15, 2018May 14, 2018 by Rachel CalderonNo Comments

Are You Capturing Leads? In this episode, we focus on how to the get your audience to respond to your CALL-TO-ACTION. How are you wooing them? Are you making that action desirable in the sight of the audience? Listen the podccast here: Get A 5 Step Funnel Blueprint FREE Are You Capturing Leads? Rachel: Hello everyone and welcome back to the marketing whisperer. Today I am your host Rachel, and I am your co-host, Kathryn. And today I wanted to give you a marketing tool, I wanted to talk to you about this tool because this is actually a very important tool that a lot of small businesses may be or may not be using and it is called a CRM. Also, it is known as an autoresponder. This is a tool that is, is called a lead capture. And what it does is it's...

How To Appeal Your Brand To Your Audience

May 7, 2018May 14, 2018 by Rachel CalderonNo Comments

How To Appeal Your Brand To Your Audience is important when trying to attract customers. On this show, we share ideas that will begin the thought process of why you want to brand either you or your product and we also give a FREE guide to assist in your branding process.Listen the podccast here:Click Here To Get A Free Brand Board Today!How To Appeal Your Brand To Your Audience Rachel Hello and welcome back to the marketing whisper podcast. This is your host, Rachel Calderon.Kathryn I am your cohost Kathryn Calderon,Rachel We are excited today to have you guys on the show and today we're going to be talking about solidifying the importance of branding. I think this is a great topic because many people out there now are looking to brand themselves, whether that be themselves as the expert or the company. That is one thing that you guys have to really take into consideration. Is Your brand going to...

“Breakthrough The Noise Marketing”

April 30, 2018May 14, 2018 by Rachel CalderonNo Comments

Breakthrough The Noise Marketing is about disruptive marketing and how you can break through all the social media noise and make a difference in your message through creative ideas. Listen to the podcast here: Breakthrough The Noise Marketing Rachel: Hello everyone and welcome back to marketing whisper podcast. This is your host, Rachel Calderon, and I am your cohost Kathryn Calderon. And today is going to be a nice, interesting topic that we're gonna be discussing. It is called disruptive marketing and the way of the future. And I thought that this was an excellent a topic which I had written in a previously, an article I had wrote about this because it struck me in a way where, I just thought that the whole disruptive marketing was a great way to disrupt the digital market space that is so overcrowded. So, I wanted to discuss this today on our, show, because as always, we all know that there's a lot being said...

Secrets to Converting Through Engagement

April 30, 2018May 14, 2018 by Rachel CalderonNo Comments

Secrets to Converting Through Engagement will help authors and businesses understand why social engagement is important to help spread your message and grow your following as well as exposure to you and your product or service.Listen to the podcast here:Secrets to Converting Through EngagementRachel: Hello and welcome back to episode two of the marketing whisperer podcasts, and this is your host, Rachel Calderon.Kathryn: And I'm your co-host, Kathryn Calderon. Hey guys, what's up?Rachel: How are you guys? Today we're going to be talking about marketing for authors.Kathryn: Yes. This is going to be a really fun topic.Rachel: Yes, it is.Kathryn: And this is going to be very interesting because you're coming in from the business side,correct?Kathryn: As somebody who has seen businesses write books, um, we know a few personally and I'm kind of going to bring in the fictional author side of it and explaining ways that you can use their methods...

Marketing Whispers Tools To A Market

April 29, 2018April 29, 2018 by Rachel CalderonNo Comments

Listen to the podcast here: Marketing Whispers Tools To A Market Rachel: Hello everyone and welcome to the marketing whisperer podcast and I am your host Rachel. Kathryn: I am your co-host Kathryn. Rachel: And so today is our first episode and we are super excited to be bringing our podcasts here on the air. This is our first podcasts and I am hoping that you know we can bring you guys some marketing solutions to your business. So, we are extremely excited. How about you Kathryn? Kathryn: I am very excited. Rachel: Well again we're good at what we do. But this is our first podcast so excuse us we're probably going to have a little bit of fun and we're going to laugh probably a lot of times. But this is who we are. I am in my Forty’s and You're going to have the perspective of a forty something year old and also a Twenty something year old, so I thought it would...

THE POWER OF DISRUPTIVE MARKETING THROUGH AUDIENCE ENGAGEMENT

February 7, 2018May 23, 2018 by Rachel CalderonNo Comments

https://youtu.be/Ges1PB5q-Vc I wanted to talk to you about Disruptive Marketing. The kind of Disruptive Marketing that I am talking about is the kind that you use, your audience and your network, using the power of your audience and your network. I'm gonna give you several examples of how disruptive in the midst of all this noise going on in our social media platforms, how they were able to use Disruptive Marketing by using their audience. Example number one was, I'm sure you all remember the ALS Challenge, the person who did the ALS Challenge, he was trying to bring awareness and what he did was he challenged five people to spread the word by throwing a bucket of ice over his head, and then you challenge other people. This method of marketing created a viral buzz that actually went global.Another, example that I have for you, which I thought was genius, I have a client that is involved in book reviews....

Thirty Social Media Tips in 30 Days

August 22, 2017May 22, 2018 by Rachel CalderonNo Comments

Watch My Social Media Tips that will expose your business and its FREE!https://youtu.be/KNoTgxE4Xywhttps://youtu.be/Y4Wpm_nGszMhttps://youtu.be/8Ifw-gQ4Mschttps://youtu.be/BHAPW88YLdMhttps://youtu.be/QQ_s-gIGTyMhttps://youtu.be/uO7Dfvu1dAchttps://youtu.be/GcGZYsgv7Wshttps://youtu.be/xPN131fkvmghttps://youtu.be/GjuWF5BmlWMhttps://youtu.be/8ISaTPEGcxIhttps://youtu.be/C8nRyKgl3xchttps://youtu.be/Ll_yBBOaK4ghttps://youtu.be/9X0JahOmugwhttps://youtu.be/5VPCC4vgdUQhttps://youtu.be/BUCeWxabbiQhttps://youtu.be/RT6WPIAys04https://youtu.be/YKgpS1XA_6Uhttps://youtu.be/e_PZim01XHchttps://youtu.be/N-wTy-zvioQhttps://youtu.be/o70ifo56PRchttps://youtu.be/xQ47qRCtWAMhttps://youtu.be/QGnSkEJDwlYhttps://youtu.be/CDU1B6S4k_khttps://youtu.be/Ll0p6iuFT0Mhttps://youtu.be/9Z6h9xGP5vghttps://youtu.be/jdG4ic9ia4Qhttps://youtu.be/ufH5JM5GVXwhttps://youtu.be/-kzjoSkZ_ykhttps://youtu.be/TfluFA-ywWUhttps://youtu.be/JC8icmHSIKs...