“Hook” Book Review

“Hook” Book Review

Capturing your audience's attention and getting them into your list has been the number tactics to a business's marketing plan. Why? If there is no list, there is no business. On today's episode, we will be reviewing a book we read that I believe every business owner should have on their shelf, listen to why on our podcast. Listen the podcast here: "HOOK" Book Review  Marketing Whisper Podcast. Rachel: Hello everyone and welcome back to another episode of the marketing whisper. I am your host Rachel Calderon Kathryn: And I'm your co-host, Kathryn Calderon. Today we're going to be talking about Hooked by Nir Eyal Rachel: That is a great book. I decided to pick this book because I feel that our audience can learn a lot from what we read. I mean these are things that I believe as a marketer we all kind of know, but I believe that it just coupled everything together. It took all these ideas and just put it...
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To Judge or Not to Judge? That is The Question

To Judge or Not to Judge? That is The Question

We cover how books cannot necessarily be judged by its book cover. How can we get passed looking at the cover? Don't Judge A Book By It's Cover Listen the podcast here:  To Judge or Not to Judge? That is the QuestionRachel: Welcome back to another amazing episode here on Marketing Whisper Podcast. I am your host Rachel Calderon, and I'm your co-host Kathryn Calderon, and today we're going to be talking about something quite interesting. I'm not a reader. And you know that I don't like picking up a book. My library consists of no books. Very few I can't say any books that would be incorrect. I have a few books, I flipped through them every now and again, but I'm not a reader because I'm an audible kind of person so I, do audio, but what I have found is that even in the audible sometimes I'll flick through, audibles. Not sure about that one and I just kind of...
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Welcome-To-A-New-World-Order-Through-AI

Welcome-To-A-New-World-Order-Through-AI

We discuss how important it is to use and embrace AI (Artificial Intelligence) and use it to help benefit your business and make your life easier. Listen the podcast here: WELCOME TO A NEW WORLD ORDER THROUGH AI Rachel:             Hello again and welcome back to the marketing whisper. And this is your host, Rachel. And I am your co-host Kathryn. We're talking about artificial intelligence with marketing and design. I'm really excited for this topic. I love artificial intelligence. I know you do well. I love it because one, it's a AI is a pretty popular topic in the marketer's world and for me it's because it has made my life easier and I'm talking to you from the marketing perspective where, where the technology and the software's that we use to run a lot of our business is, helpful Kathryn:           And I love it because of where I believe it can take designers.  At first, quick little history. I didn't like really...
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