
“How To Create The Ultimate Brand Using Four Simple Steps”
Proactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an ultimate brand. Listen the podcast here: Marketing Whisper Podcast.
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Rachel: Hello and welcome back to the Marketing Whisper podcast. I am your host Rachel Calderon, and today my cohost, Kathryn, is unable to be here, but today I have a very special guest. Her name is Lisa Rigas. She is a business and marketing strategist, a master information product developer, author, speaker, and trainer, and she has an impressive background which includes training for some of the top well known marketers, one known as Tony Robbins, and she has been able to help many around the world. And today I wanted to discuss a very important topic having to do with proactive branding and reactive branding. Now I know many...