Category: Branding

Proactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an ultimate brand. Listen the podcast here: Marketing Whisper Podcast. Download Brand Board Rachel:             Hello and welcome back to the Marketing Whisper podcast. I am your host Rachel Calderon, and today my cohost, Kathryn, is unable to be here, but today I have a very special guest. Her name is Lisa Rigas. She is a business and marketing strategist, a master information product developer, author, speaker, and trainer, and she has an impressive background which includes training for some of the top well known marketers, one known as Tony Robbins, and she has been able to help many around the world. And today I wanted to discuss a very important topic having to do with proactive branding and reactive branding. Now I know many...

According to studies colors play a huge part in our emotions. Color seems to influence perceptions that are not apparent. In this episode, we share on understanding the effects colors have globally and why it may affect buying power. Listen the podcast here:  Marketing Whisper Podcast. Rachel :            Hello and welcome back to the Marketing Whisper Podcast. This is your host, Rachel Calderon. Kathryn :          And I'm your cohost Kathryn Calderon. Rachel :            And today we wanted to talk about the meaning of colors around the world. So I had taken a branding class because I'm always trying to make sure that I'm always up to par with my branding. So I always try to go to other branding classes and kind of learn from them and pull from those classes. So one thing I loved, it was a saying that one of the ladies had, is she says here colors can sway thinking change actions and cause reactions. And I thought that that...