“Breakthrough The Noise Marketing”

“Breakthrough The Noise Marketing”

by Rachel CalderonNo Comments
Breakthrough The Noise Marketing is about disruptive marketing and how you can break through all the social media noise and make a difference in your message through creative ideas. Listen to the podcast here: Breakthrough The Noise Marketing Rachel:             Hello everyone and welcome back to marketing whisper podcast. This is your host, Rachel Calderon, and I am your cohost Kathryn Calderon. And today is going to be a nice, interesting topic that we're gonna be discussing. It is called disruptive marketing and the way of the future. And I thought that this was an excellent a topic which I had written in a previously, an article I had wrote about this because it struck me in a way where, I just thought that the whole disruptive marketing was a great way to disrupt the digital market space that is so overcrowded. So, I wanted to discuss this today on our, show, because as always, we all know that there's a lot being said...
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THE POWER OF DISRUPTIVE MARKETING THROUGH AUDIENCE ENGAGEMENT

THE POWER OF DISRUPTIVE MARKETING THROUGH AUDIENCE ENGAGEMENT

by Rachel CalderonNo Comments
https://youtu.be/Ges1PB5q-Vc I wanted to talk to you about Disruptive Marketing. The kind of Disruptive Marketing that I am talking about is the kind that you use, your audience and your network, using the power of your audience and your network. I'm gonna give you several examples of how disruptive in the midst of all this noise going on in our social media platforms, how they were able to use Disruptive Marketing by using their audience. Example number one was, I'm sure you all remember the ALS Challenge, the person who did the ALS Challenge, he was trying to bring awareness and what he did was he challenged five people to spread the word by throwing a bucket of ice over his head, and then you challenge other people. This method of marketing created a viral buzz that actually went global.Another, example that I have for you, which I thought was genius, I have a client that is involved in book reviews....
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