“The Power Of Social Media To Your Audience”

“The Power Of Social Media To Your Audience”

Social Media today is all the rage with staying connected to your network. Today we are going the understand its power and how to use it. Listen the podcast here: Marketing Whisper Podcast. Rachel:             Hello and welcome back to the marketing whisper podcast. I am your host Rachel, Kathryn:           This is your co-host Kathryn. Rachel:             Today we want to talk about the power of social media, both good and bad. Kathryn, would you like to start? Kathryn:           Yes. As an avid social media user, I will start. Rachel:             Great. I'm excited. Kathryn:           So what is the power of social media, Rachel? What makes social media so engaging? Why do we use it so much? I'll tell you why we use it so much. Human connection. Rachel:             What about human connection? Kathryn:           I just think that we as humans, we love human connection. We love connecting with people and we love connecting with people who have similar interests. But the coolest thing about social media is that you can connect...
Read More
“Indie Author Marketing Tactics That Are Beneficial To You”

“Indie Author Marketing Tactics That Are Beneficial To You”

Published Authors have been known to get more rejections on their manuscripts, and some authors never get their written material published. The beauty is that due to technology we are now in an era that we can self-publish and authors have found ways to have their writing read and marketed on social media. Listen in on today's episode as we talk to Australian Indie Author Alice Endacott about marketing, design, and print to order.Listen the podcast here: Marketing Whisper Podcast. Rachel:             Hello and welcome back to the Marketing Whisperer. I am your host Rachel Calderon and I'm your cohost Kathryn Calderon. And today we have a special person all the way from Australia. And she's actually in the future right now. We're in the present and she's in the future. She is a whole day ahead of us, but we're super excited to have an author on the show.Kathryn:           So today we have with us Alice Endacott Alice is an Australian author with...
Read More
Secrets to Converting Through Engagement

Secrets to Converting Through Engagement

Secrets to Converting Through Engagement will help authors and businesses understand why social engagement is important to help spread your message and grow your following as well as exposure to you and your product or service.Listen to the podcast here:Secrets to Converting Through EngagementRachel:             Hello and welcome back to episode two of the marketing whisperer podcasts, and this is your host, Rachel Calderon.Kathryn:           And I'm your co-host, Kathryn Calderon. Hey guys, what's up?Rachel:             How are you guys? Today we're going to be talking about marketing for authors.Kathryn:           Yes. This is going to be a really fun topic.Rachel:             Yes, it is.Kathryn:           And this is going to be very interesting because you're coming in from the business side,correct?Kathryn:           As somebody who has seen businesses write books, um, we know a few personally and I'm kind of going to bring in the fictional author side of it and explaining ways that you can use their methods...
Read More
THE POWER OF DISRUPTIVE MARKETING THROUGH AUDIENCE ENGAGEMENT

THE POWER OF DISRUPTIVE MARKETING THROUGH AUDIENCE ENGAGEMENT

https://youtu.be/Ges1PB5q-Vc I wanted to talk to you about Disruptive Marketing. The kind of Disruptive Marketing that I am talking about is the kind that you use, your audience and your network, using the power of your audience and your network. I'm gonna give you several examples of how disruptive in the midst of all this noise going on in our social media platforms, how they were able to use Disruptive Marketing by using their audience. Example number one was, I'm sure you all remember the ALS Challenge, the person who did the ALS Challenge, he was trying to bring awareness and what he did was he challenged five people to spread the word by throwing a bucket of ice over his head, and then you challenge other people. This method of marketing created a viral buzz that actually went global.Another, example that I have for you, which I thought was genius, I have a client that is involved in book reviews....
Read More