Marketing Tips Archives | Rachel Calderon| Creative Media Strategist | Branding | Marketing | Public Relations

“How To Create The Ultimate Brand Using Four Simple Steps”

July 23, 2018July 24, 2018 by Rachel CalderonNo Comments

Proactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an ultimate brand. Listen the podcast here: Marketing Whisper Podcast. Download Brand Board Rachel: Hello and welcome back to the Marketing Whisper podcast. I am your host Rachel Calderon, and today my cohost, Kathryn, is unable to be here, but today I have a very special guest. Her name is Lisa Rigas. She is a business and marketing strategist, a master information product developer, author, speaker, and trainer, and she has an impressive background which includes training for some of the top well known marketers, one known as Tony Robbins, and she has been able to help many around the world. And today I wanted to discuss a very important topic having to do with proactive branding and reactive branding. Now I know many...

“Pricing Should Be Determined On The Value You Bring To Your Avatar”

July 16, 2018July 17, 2018 by Rachel CalderonNo Comments

What should I charge my clients, is the main question we get asked by our clients. Many times they are not sure what to ask or are asking for a price that may be WAY below the asking. In today's episode, we will be discussing with Business Strategist Expert Dr. Nilda Perez that very question. Listen the podcast here: Marketing Whisper Podcast. Rachel: Hello and welcome back to the Marketing Whisperer podcast. I am your host Rachel Calderon, and unfortunately today Kathryn Calderon will not be on. However, I do have a special guest and her name is Dr. Nilda Perez. She is from the Foresight Strategies Group. Welcome Dr. Nilda. Nilda : Hi, how are you? Rachel: How are you today? Nilda : Very excited to be here. Rachel: Oh, I'm glad. The reason I am so excited that I have you on today is because I wanted to talk to you about prices. I know that a lot of our audience is always looking...

“The Psychology Of Branding Colors”

July 12, 2018July 12, 2018 by Rachel CalderonNo Comments

According to studies colors play a huge part in our emotions. Color seems to influence perceptions that are not apparent. In this episode, we share on understanding the effects colors have globally and why it may affect buying power. Listen the podcast here: Marketing Whisper Podcast. Rachel : Hello and welcome back to the Marketing Whisper Podcast. This is your host, Rachel Calderon. Kathryn : And I'm your cohost Kathryn Calderon. Rachel : And today we wanted to talk about the meaning of colors around the world. So I had taken a branding class because I'm always trying to make sure that I'm always up to par with my branding. So I always try to go to other branding classes and kind of learn from them and pull from those classes. So one thing I loved, it was a saying that one of the ladies had, is she says here colors can sway thinking change actions and cause reactions. And I thought that that...

“Why Use SWOT For Design Marketing Needs”

July 2, 2018June 29, 2018 by Rachel CalderonNo Comments

Many startup business owners have a passion to start a business and rarely do we do our due diligence before starting and often find ourselves doing all the wrong things and suffer a financial hit because of our lack of research in the industry. In today's episode, you will find out how a simple tool SWOT can help prevent many mistakes. Listen the podcast here: Marketing Whisper Podcast. Rachel : Hello and welcome back to the marketing whisperer podcast. This is your host, Rachel, Kathryn : And I am your cohost Kathryn. Rachel : So today we wanted to talk about the SWOT analysis and how you can couple that with marketing and design and SWOT stands for strength, weaknesses, opportunities, and threats. So Kathryn, what have you done to use the SWOT analysis tool? Kathryn : I use SWOT analysis to help me decide on collateral for different brands and for how we were going to market those brands. Rachel : Okay, great. So when...

“Indie Author Marketing Tactics That Are Beneficial To You”

June 26, 2018June 28, 2018 by Rachel CalderonNo Comments

Published Authors have been known to get more rejections on their manuscripts, and some authors never get their written material published. The beauty is that due to technology we are now in an era that we can self-publish and authors have found ways to have their writing read and marketed on social media. Listen in on today's episode as we talk to Australian Indie Author Alice Endacott about marketing, design, and print to order.Listen the podcast here: Marketing Whisper Podcast. Rachel: Hello and welcome back to the Marketing Whisperer. I am your host Rachel Calderon and I'm your cohost Kathryn Calderon. And today we have a special person all the way from Australia. And she's actually in the future right now. We're in the present and she's in the future. She is a whole day ahead of us, but we're super excited to have an author on the show.Kathryn: So today we have with us Alice Endacott Alice is an Australian author with...

Can Politics Really Affect Your Marketing

June 19, 2018June 28, 2018 by Rachel CalderonNo Comments

Most often small businesses never think how can politics affect their business marketing. In today's episode, we give you examples of how a business owner should adhere to the laws of copyrights so that you never find yourself in a legal battle. Listen the podcast here: Marketing Whisper Podcast. Rachel : Hello everyone and welcome back to the Marketing Whisper podcast. I am your host Rachel Calderon. Kathryn : And I am your cohost Kathryn Calderon. Rachel : And today we're gonna be talking about a pretty interesting subject which is introducing marketing to politics. A lot of times marketing does not seem to relate or have anything to do with politics. I know that you've heard about royalty free music or music that is not royalty free. Also, images that are not royalty free and you have to pay for them. When people are marketing, they think that they can just pull a picture from Google or pull a picture from really wherever...

Thinking Critically and Creatively On Your Marketing Plan

June 12, 2018June 28, 2018 by Rachel CalderonNo Comments

If you are a business owner, you know that the key to your success is your ROI. With that being said developing a good marketing plan is crucial to make that plan work. In this episode, we share information on how to think critically and creatively when planning out your marketing. Listen the podcast here: Marketing Whisper Podcast. Rachel: Hello. Welcome back to the marketing whisper podcast. I am your host Rachel Calderon. Kathryn: And I'm your, co-host Kathryn Calderon. Rachel : And today we wanted to touch on another topic that I think is very crucial to marketing and it is regarding critical and creative thinking. Most people do not think of these two things. When you are marketing, I want you to market me and I want you to make me far from my competition. I want you to brand me in a way where no one else is like me. When they say that they want to be different, you have...

How To Appeal Your Brand To Your Audience

May 7, 2018May 14, 2018 by Rachel CalderonNo Comments

How To Appeal Your Brand To Your Audience is important when trying to attract customers. On this show, we share ideas that will begin the thought process of why you want to brand either you or your product and we also give a FREE guide to assist in your branding process.Listen the podccast here:Click Here To Get A Free Brand Board Today!How To Appeal Your Brand To Your Audience Rachel Hello and welcome back to the marketing whisper podcast. This is your host, Rachel Calderon.Kathryn I am your cohost Kathryn Calderon,Rachel We are excited today to have you guys on the show and today we're going to be talking about solidifying the importance of branding. I think this is a great topic because many people out there now are looking to brand themselves, whether that be themselves as the expert or the company. That is one thing that you guys have to really take into consideration. Is Your brand going to...

“Breakthrough The Noise Marketing”

April 30, 2018May 14, 2018 by Rachel CalderonNo Comments

Breakthrough The Noise Marketing is about disruptive marketing and how you can break through all the social media noise and make a difference in your message through creative ideas. Listen to the podcast here: Breakthrough The Noise Marketing Rachel: Hello everyone and welcome back to marketing whisper podcast. This is your host, Rachel Calderon, and I am your cohost Kathryn Calderon. And today is going to be a nice, interesting topic that we're gonna be discussing. It is called disruptive marketing and the way of the future. And I thought that this was an excellent a topic which I had written in a previously, an article I had wrote about this because it struck me in a way where, I just thought that the whole disruptive marketing was a great way to disrupt the digital market space that is so overcrowded. So, I wanted to discuss this today on our, show, because as always, we all know that there's a lot being said...

THE POWER OF DISRUPTIVE MARKETING THROUGH AUDIENCE ENGAGEMENT

February 7, 2018May 23, 2018 by Rachel CalderonNo Comments

https://youtu.be/Ges1PB5q-Vc I wanted to talk to you about Disruptive Marketing. The kind of Disruptive Marketing that I am talking about is the kind that you use, your audience and your network, using the power of your audience and your network. I'm gonna give you several examples of how disruptive in the midst of all this noise going on in our social media platforms, how they were able to use Disruptive Marketing by using their audience. Example number one was, I'm sure you all remember the ALS Challenge, the person who did the ALS Challenge, he was trying to bring awareness and what he did was he challenged five people to spread the word by throwing a bucket of ice over his head, and then you challenge other people. This method of marketing created a viral buzz that actually went global.Another, example that I have for you, which I thought was genius, I have a client that is involved in book reviews....