“Why Use SWOT For  Design Marketing Needs”

“Why Use SWOT For Design Marketing Needs”

Many startup business owners have a passion to start a business and rarely do we do our due diligence before starting and often find ourselves doing all the wrong things and suffer a financial hit because of our lack of research in the industry. In today's episode, you will find out how a simple tool SWOT can help prevent many mistakes. Listen the podcast here:  Marketing Whisper Podcast. Rachel :            Hello and welcome back to the marketing whisperer podcast. This is your host, Rachel, Kathryn :          And I am your cohost Kathryn. Rachel :            So today we wanted to talk about the SWOT analysis and how you can couple that with marketing and design and SWOT stands for strength, weaknesses, opportunities, and threats. So Kathryn, what have you done to use the SWOT analysis tool? Kathryn :          I use SWOT analysis to help me decide on collateral for different brands and for how we were going to market those brands. Rachel :            Okay, great. So when...
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Thinking Critically and Creatively On Your Marketing Plan

Thinking Critically and Creatively On Your Marketing Plan

If you are a business owner, you know that the key to your success is your ROI. With that being said developing a good marketing plan is crucial to make that plan work. In this episode, we share information on how to think critically and creatively when planning out your marketing. Listen the podcast here:  Marketing Whisper Podcast. Rachel: Hello. Welcome back to the marketing whisper podcast. I am your host Rachel Calderon. Kathryn: And I'm your, co-host Kathryn Calderon. Rachel : And today we wanted to touch on another topic that I think is very crucial to marketing and it is regarding critical and creative thinking. Most people do not think of these two things. When you are marketing, I want you to market me and I want you to make me far from my competition. I want you to brand me in a way where no one else is like me. When they say that they want to be different, you have...
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