We discuss how important it is to use and embrace AI (Artificial Intelligence) and use it to help benefit your business and make your life easier.

Listen the podcast here:


Rachel:             Hello again and welcome back to the marketing whisper. And this is your host, Rachel. And I am your co-host Kathryn. We’re talking about artificial intelligence with marketing and design. I’m really excited for this topic. I love artificial intelligence. I know you do well. I love it because one, it’s a AI is a pretty popular topic in the marketer’s world and for me it’s because it has made my life easier and I’m talking to you from the marketing perspective where, where the technology and the software’s that we use to run a lot of our business is, helpful

Kathryn:           And I love it because of where I believe it can take designers.  At first, quick little history. I didn’t like really understand artificial intelligence and I didn’t see the importance of it. And what really changed my mind was actually seeing it in the marvel films, as you know, I’m a huge marvel buff.  When I saw Tony Stark use it and the things that he did with Jarvis and just the way they were able to, everything that they created in that film and how it was so really closely wrapped around artificial intelligence and AI, I really became fascinated with the topic and like learning all about it and just seeing where it’s going to take graphic designers and designers in general and the things that I think we’ll be able to do. It makes it so, so dope.

Rachel:             So awesome.  Well, you see, I’m very, interested in customer relationship, but I have always been one of, always taught my children.  I don’t even care if we’re in church on like, smile, greet people say hello, welcome. I mean I’m very customer friendly.  I have a very. Say that again. Well, it’s something that I think it’s really important. It’s very welcoming when you tell someone, hey, how are you? Good morning, good evening, good night. Keeping a dialogue with them. See we need the human touch. So what I like about it is that it keeps the, for example, in one of the other episodes I talked about of auto responders, it what I like about auto responders and CRM is that it takes away the, constant having to connect with them, you know, if I have to send them a sales that I don’t necessarily have to pick up the phone, send them a sales letter or a sale or my newsletter or anything like that, but.

                        But what I love about it makes my life a little easier. But it keeps. It keeps that connection. Now, would I say that it will take over a hundred percent? No, because I believe that we as, business owners, we still need to have that human touch, so, although I love, today we’re looking at ways to make life and in our daily operations automated and systematic. You know, but you still want to be able to have the human touch. So, but I love what artificial intelligence has done for me in my business. I can literally operate my business on a shoestring budget and not have to have such a huge staff and yet everything gets done.

Human vs Robots concept. I can literally operate my business on a shoestring budget and not have to have such a huge staff and yet everything gets done.

Kathryn:           What I like about with artificial intelligence is like, especially with the future of graphic design, I like how you’re going to start seeing designers and robots work hand in hand. It’s not going to be just, robots fully taking over because like you said, humans have the unique ability to connect and empathize with their customers and that’s just the thing that the machine won’t be able to do. So, AI and graphic design are going to be something that’s going to go hand in hand rather than something that’s going to be fighting each other. And one of the ways is… Well let’s hope we don’t see graphic designers doing that. Cause designs might start looking a little angry if that’s what happens. But no, but definitely one of the ways that it’s going to be a big change will be like you’ll be able to see that AI will be able to handle small jobs and nuances.  Us designers focusing on small tasks or problems like cropping, resizing, color correcting and etc. That could be taught to an Ai. That could be a job that I don’t have to worry about because those are nuances. Those are tedious little jobs that can be annoying. Like, Oh, I got to crop this picture, I’ve got to color correct this picture. Oh, I gotta scale this. If you can teach an AI that, that’s a job I don’t have to focus on and I can be focusing on something much more important that will cut the designers working half and help to push out more projects more efficiently.

Rachel:             You know, what I’m really intrigued about and, I’m sure a lot of other people are in and I know that you, would be fascinated with this is the 3d printing. 3D printing is so cool. And I know that, right now they have 3d printing, making like hands and tissues. Well, my son is a chef and he is fascinated by the whole 3d printing. I thought that was pretty cool. But again, like you said, a designer is behind that machine who is designing that. And I just think that it’s just awesome and it makes it look cool. Would want to eat 3D food? I’m not really sure if, I want it to be savory and tastes good. You know what I’m saying if I want sweet. I want it to be sweet I mean, I’m not sure about the whole 3D. I mean, I think it’s an interesting top concept.

Kathryn:           It’s more gonna be for things that again will cut a person’s job in half on top of a cake. Those little flowers. If, the baker can focus on making the cake taste good and not making the little decorations, that cuts their job in half do that. Exactly. A robot can do that. They don’t have to do that. They can focus on making more cakes, especially if like, let’s say a business starts booming, you know what I mean? You’ll have to say, no, I can’t do that cake. I can’t do that cake. I can’t take on that task because these cakes are going to take me so long. But if that person’s able to push out those cakes because the AI can do the little tedious work of 3d printing, that cuts the work in half.

Rachel:             Yes, you’re right. And I, liked that because I have in my past, I have baked before and I’ve dealt with fondant and fondant is one of those things for me that was like, oh gosh, this is too complicated, and I just don’t, I don’t have the energy for any of that, you know, not the tedious work.

Kathryn:           It’s like adobe actually I saw when I was doing research and looking stuff like this. I don’t know how far they are into it or if they’re going to rename it or if they’re going to perfect it, but they’re starting to actually work on something called Sensei or Sensai. I don’t know how to pronounce it right now, and it’s an artificial intelligence that’s going to help do what I was explaining earlier. It’s going to help designers to produce work much more efficiently and much faster. I was saying it when I was talking to you about this. I remember that. You know, imagine for anyone who has seen the Avengers movies or if you haven’t, you know, especially the Tony Stark films, iron man films. Just imagine a world where we can sit in our chair, the way he was pulling, just like sketches up and making them enlarged right in front of him and telling the machine to add this to it. Take that out of it, and he was able to move it around. If I was able to just draw a quick sketch or a couple sketches for a poster or for a logo, that’s an easier example. A logo, right, so I draw these sketches out. I feed it to the machine or like the Jarvis I just tell the machine and I toss it up into the air and it’s able to produce that sketch in front of me without me having to actually plug it in and draw, but it’s my drawing, but they just vectorize it faster for me.  Now all I have to say is, OK, give me 30 variations of this in such and such colors, I’ll say black, red and orange, but give me 30 variations of that. Now I got all those variations. Now I can toss out that those combination doesn’t look good. That combination doesn’t look good. I don’t like that combination. Then I say, OK, and give me these three with these four different type faces. Give me a variation of those. Now I just cut down half of my work so much faster all because I drew it out, put it up there, and the AI was able to do the little stuff for me. And then the final one I can then now put on my computer and perfect it. But, the AI helped me to do get to that step like that. So much faster than me going, OK, now let me redraw this one. Now let me redraw this one. Now that doesn’t work, those colors don’t work. Let me plug in these colors instead. I don’t have to plug in the colors. The AI already did that for me.

Rachel:             Yes. So, this is why, we love, as you see, because we are marketing and design company. This is why we love to send. This is actually a tool that you guys, really if you’re not taking advantage of artificial intelligence, I feel bad because it cuts back a lot of the times. And again, we’re, we’re talking here design and we’re talking, you know, a CRM, but there’s so many things that you guys can be using that the tools and software, that can help make your life that much easier. Like I said, we don’t have a huge company, huge meaning employees wise, we don’t have that way. There’s only four of us and the four of us were like a powerhouse. We pump out things, like it’s nobody’s business.  But, A. it’s the communication that we have together. B. we have the appropriate software that helps us to spit out these, designs and things like that a lot quicker.  And then also everyone knows their place as far as what they do, their specialty,

Kathryn:           What you said is great. Now imagine taking that. Those are four powerhouse team and adding AI into it. We would be able to produce work so much faster that way for people who maybe let’s say your company…Because there are some companies who just like to stay within their family. They just want to keep it a family business and they’re getting more work now they’re getting more work and it’s like, OK, we need to hire more people, but maybe they’re a small company, they don’t have the money to hire more people, but they have AI. So, they’re able to produce that same amount of work faster without needing a whole slew of people.

Rachel:             And, again, we’re talking CRM and adobe products, but there’s also such a thing as, Quick Books. Quick Books takes, cuts that. When I say that we’re, we operate in fours, we don’t even need to hire a bookkeeper because we have Quick books that takes care of that for us. And then all we have to do is make sure that we send that out to our CPA quarterly and he handles the rest of it. So, you see these are things that we can use. We have also the proper tools. We don’t even have as many books or things like that. We have, we do a lot of online pdfs and things like that, so we don’t have, we don’t have to have so much paperwork here either because everything is digital. And then the other thing is that we also place things in clouds which is on the whole other, thing.  I remember when I used to work in the World Trade Center, several floors just for computers.  And now I mean we have everything on A. I mean we can operate almost half of our business off of the phone and a laptop and you’re good. I mean you can do podcasting on a phone, you can do recording on, the quality on it may be a little, different than professional. But if we’re starting out again, we’re talking to small businesses that are starting out. You have so many tools right in your own back pocket with your phone, you can do podcasts and you can do recording and there’s no reason why you can’t do these things. It really, this little phone is a powerhouse.

Kathryn:           I think it’s just amazing to see like how far we’ve come and how far we are going to go because I remember my teachers telling me that to do like posters and just anything, they literally had to sit there cutting and pasting. I mean one of my teachers showed me I’m at poster that he did for us class project and it looked like he digitizes this and then he brought it closer to us and every little piece was cut and paste, and I mean like he had to get the font perfect as if it was on the computer because they didn’t have computers at the time.   and I was just amazed. So, imagine from going from that to now being able to do that on the computer and now from the computers being able to do that with Ai. But what I mean is that like how the computer was able to cut down their work because, that was for them how long it took, but then a computer was able to cut that down for them. Now the AI, imagine how much further that’s going to be able to cut us down, AI, is going to give designers and marketers and just anybody more time to produce valuable content because we don’t have to do any more.  A lot of the tedious work so we can focus on giving the content value, making it something worthwhile.

Rachel:             Exactly. And the reason why I’m even bringing up this topic is because I’m trying to give you guys tools and, open up your mind because I know that a lot of people that have, clients that have come to us are like fearful of AI and they’re like, oh my gosh, I don’t know how to use my laptop, or I haven’t been on my laptop in a week. Well, you know, what? Get Online, go on you to get on YouTube and there’s so much information out there, take many classes because this is really the way of the future. And I say that if you’re not incorporating artificial intelligence in your, in your business, you’re making life that much more difficult for you to be pulling away a lot of your time and your energy.  You can get a lot done in a shorter amount of time. Now with, a tighter team where an operation of just four and everyone knows their place. Everyone knows those what to do. We use, I think almost any and every platform that you can think of, if it has anything to do with art or with Ai, we use it all because in one way, shape or form. We’ve even had meetings online. We’ve had, we’ve used zoom, we’ve used skype, we use hangout when hangouts was or became somewhat of an issue.   Google hangouts. I don’t even think Google hangouts, we don’t use it anymore because it was giving us a hard time. We moved onto the next big thing. We, went onto zoom from zoom and we went to go to meetings. We just keep, upping the ante and just perfecting it until, holograms, and will be in each other’s office based on a Hologram.

Virtual meeting room- We’ve even had meetings online.


Kathryn:           In the movie Kingsman they were like the secret spy organization, but the one guy, they would each be in their own meeting room. So, they were all there, but then they would like to press a button or put on these glasses and everyone would be there. So, it looks like they’re all. Yeah. So, they each have their own table in their room or in their home or wherever that meeting is, but they, they’re not physically there. But when they put on the glasses or when, when they pressed the button, everyone materialized. So, you’ll be able to be meeting with people in India and you’re in Guatemala and it’s like, oh hey Jeremy, how’s life been? You’ll be able to see them.

Rachel:             And it’s funny and I laugh because, I’ve always had this thing and I’m going to get a little personal here, but I used to call my mom every day because it’s funny, I have to pick up the phone and physically call my mom because if I use, let’s say I’m in a meeting room or whatever and she sees me on the computer and I’m like, hey mom, how you doing? I’m right there. She sees me. We have an entire 45-minute dialogue. She’ll complain to my sister and say, Rachel hasn’t called me. What do you mean I haven’t called you? I’m like, I was on the phone. Well that’s my way of saying I was on the phone with her, and I’m saying I spoke to you. Oh yeah, but you didn’t call me. But yes, I did.  It was, I was looking at you, we had eye contact, she goes, yeah, but it’s not the same, So, I mean, it’s harder probably for, like a baby boomer or, or someone else to, I forgot what they, they call the, she’s 85 years old. So, I guess, you know, she’s still needs, she’s not going to change. She needs the phone, but, it’s funny how she does not associate a phone call when she sees my face in a computer. She just doesn’t.

Kathryn:           She’s not the only one. There’s a lot of people, who sometimes refuse to accept the way things are going. Like I always say adults need to stop with that saying, Oh, you’re always on your phone. You’re always on your phone. You’re always, you’re always on your phone. You’re not. You know what the family, you’re not outside playing. But let’s think about this as little Timmy gonna go outside and play by himself. If all the kids are not outside. No. So you have to figure out a way, how can you engage with your child in this generation? This is the generation they’re growing up in and people will have to start accepting. This is a tech technological generation and as much as it may upset you, I mean they’re going to be the ones getting some killer jobs. Why? Because they know how to use technology.

Rachel:             And what I, find interesting is that I hear what you’re saying. When you say why aren’t parents of getting involved and doing what the kids, this is like, are the youngest one is she’s fully engulfed in this new AI world. She goes to school online and everything is.

Kathryn:           I’m gonna have to do the same thing with my kids. Like I can’t sit here and complain about the generation that they’re growing up in. Because if you think about it, your parents probably complained about your generation. You know what I mean?  Like every generation complains about the one before and it’s like times are changing and I don’t see if times have always changed. This is the way I see it. If the Times, it didn’t change. We’d all still be living like the stone age. You know what I mean? Living in huts. So really what are you complaining about? Because look at where we could have still been, if change never happened, change is meant to happen.  So, you can’t really complain about change. You need to adapt to it. You need to get used to it. You need to emerge yourself in it or you’re going to be the lost one.

Rachel:             Exactly. And the guys, I want you to understand, this is what we’re trying to express to you guys.  I know it’s, sometimes it can be very difficult. I know the first time that my kids were on my space and my husband was like refusing to even know what my space was, and I got on my space and my kids will like, ah, what are you doing? Why are you in my space?

Kathryn:           My space is a perfect example. I mean, look at what we were doing to our pages. Hmm. Those were html codes.  People were in there messing with it, making music turn on.  As soon as you got in there having moveable images in the back. That was all stuff that some of those kids probably don’t even realize that they knew how to code. Because they never used it though because they were just focusing it on there. So, imagine if adults and like those older generations force these kids to not just use this technology for fun and to use it for their advantage. I mean, who knows what we can do.

Rachel:             Exactly. And guys, it’s funny that she’s saying that because one, I learned a lot by getting on Myspace. I mean I learned html coding, I went from, hacking into my children’s, Myspace account. OK. Cause I learned how to do that. OK. That was pretty easy. But from there I learned how to code and then I, went on to designing websites and now my kids are like, mom, how did you, how did she do that? And I was like, Oh, I learned everything that I could learn because everything was a trial and error. But I did it. The thing is that I did it and now, I see that it’s benefited me in the long run, so yes, I had to into your space, in your world, and sometimes it takes an adjustment, but, getting into your world has been beneficial for me to move forward in my business.

Kathryn:           Think about if you want your business to move forward, are you going to hire the older generation who refuses to learn about it or you’re going to hire this younger generation who you maybe have to teach to be more focused on this and using this in a business world, but that they already know how to use it. I’m going to go for the younger person who knows what’s going on and who’s revolving and going with the change and the person who refuses to learn about and still evolving with the change and still wants to use, you know, the computers that dinosaurs were using.

Rachel:             I think businesses needs to begin to adapt.

Kathryn:           Yeah, they definitely need to begin to adapt and roll with it. And just go with it. I don’t care how scared you are. The best way to do it is take it head on. Just take it head on. So, I know what the problem is as well that I feel that a lot of people can learn from something that you’ve always done is that you can’t be afraid to ask the younger generation because that’s. That’s a big problem with why people are always saying, oh, the younger generation, they’re so disrespectful, but from what I’ve seen, I feel like people don’t try and understand my generation. A lot of the Times … Of course, there are some just there’s disrespectful people, but a lot of the times why some people are is because the older generations don’t respect our generation.

                        They don’t respect that. We have our own thoughts that we have our own values now that we were accepting of things that maybe they weren’t accepting of. So, a lot of the times that they don’t want to accept that we have our own minds and our own values and our own thoughts that we may not necessarily agree with the things that our parents or grandparents agree with because I see it all the time as somebody who’s invested in my generation is in technology. I see that all the time. People always complaining, Oh, parents, blah, blah, blah. Don’t understand that. I think my own way. You know, you guys come from a generation that maybe you like if your parents thought a way you thought a way and people don’t want to accept that our generation and younger is starting to say, Hey, you know what?  No, I might have my own thoughts. I may not agree with your political views. I may not agree with your values and people have to accept that. But instead of accepting that, I mean so because they don’t accept that they don’t ask the younger generation for help. Which is what you’ve learned to do. And you’ve learned to swallow your pride and say, Hey Kat, I don’t really get this technology. Can you help me here? Hey, Kat I don’t really understand the whole twitter banner things. So, can you explain that to me and I’ve been able to help you and you’ve been using that within our business.

Rachel:             Right, exactly. And that’s the thing, even this podcast show guys, I had to take a leap of faith and say, hey listen, I want to hear from the millennial. I want to hear from her point of view, what does she think, I mean, there, are times, there are things that, that she has told me. She’s told me, Oh, I have friends in Sweden, I have friends who I’m like, you do? I’m like, I didn’t, I never even, I don’t even think I had a friend, up the block because I, you know, I never left my block, but with artificial intelligence it has given her and broadened her, mind and brought in her creativity, broaden her, Job.

Kathryn:           I’ve learned so much because of AI and because of social media and technology about other cultures I’ve become, and I feel like that’s also the big difference between the older generations and this newer generation of why we are much more accepting because we’re not sheltered anymore.  We have TV, we’ve had internet, we’re learning about things that happened in Syria, things that happened in Pakistan, things that happened in Sweden, Sweden, their political things that they are fighting, the wars. We’re now able to see it from all sides. Whereas older generations you just kind of saw it from the side you were on.  And that’s where you basically. So that’s why there’s this power struggle and this difference in the mindset that the older generation doesn’t understand, but you don’t need to understand it. You need to accept it. You need to accept this change in technology. You need to accept this change in the mind that we’re thinking differently. Why? Because we’re able to see from now so many different cultures and so many different perspectives and learning about all these things. Our minds are being filled with knowledge every day.

Rachel:             Right? So, you see guys, this is why it is, important to make sure that artificial intelligence is truly a part of your life. Don’t be afraid to, like she said, don’t be afraid to ask a younger generation. I mean, if they’re going to benefit from you, I have found that when I’ve asked my own kids, hey listen, how do you do this? I have found that they are willing to tell me anything and everything about that topic and then I just tweak it and I said, how can I, OK guys, look, help me out here they’ll just do it for fun and I’ll say, well look, this is, you’re using twitter and you’re just like, using twitter to see all this stuff that’s happening. How can I use that for my business? How can I? How do you Hashtag, how do you see cause I don’t know everything and I let them know that I don’t know everything, but I want to be able to use if it’s out there, I just want to use it.

Kathryn:           You can’t be afraid to not know things because really, it’s not the older. The thing with the older generation is that it’s not your fault that you didn’t know everything. You didn’t have internet, you didn’t have the technology we have, so of course we’re going to know things about cultures that you might not know. You might think, oh no, that’s not the color of that flag. And it’s like, no, it is, and I’m telling you it is because I’ve seen it. I’ve researched it, I’ve learned about it, I’ve seen it all over the world. Do you know what I mean? So, don’t be afraid to accept that change. Don’t be afraid to be like, no, I don’t know about that.  Can you tell me about it? Because I don’t get it

Rachel:             Right and sometimes I don’t get it. I may not get it. And then I, again, I tweak everything. I always turn things back around to either turn it back around in the, as a spiritual way or in a business way.

Kathryn:           Social media is so important to a business and if you, honestly, so many businesses are starting to see that which is why some organizations are using it or churches now. That’s how they’re putting out their sermons and I just want people to be honest with themselves. Do you honestly think it’s like an older generation behind that social media or do you think it’s had a young kid? Wendy’s twitter account is always saying the funniest stuff.  And I’m like, there’s no way that’s an older person behind there that is a young kid probably in high school or an intern fresh outa college.

Rachel:             and that’s a fast food place and they’re taking even Twitter by storm.

Kathryn:           And the thing is they, adapt, they, learn, they know the lingo, the reason why they’re being successful besides just the food chain, but why their social medias are being successful is because they’re hiring the younger generation and the younger generation does what they know our lingo, they know how we talk, how we think, they know how we act. And the thing is those social media accounts, are adapting to what our generation is doing. So, they’re talking about politics, they’re talking about things going on in the world and they’re taking stands there. They’re saying, OK no, I’m not going to side this. I’m going to side with this. And the world is seeing that on twitter and people rally behind that.

Rachel:             Is that at the end of the day although it’s a fast food place their reeling the young generation right in. You’re like, oh you know what? Wendy’s was this, that, the other. And then they’ll get a Wendy’s eating their food. So guys, we have to take into consideration how AI works and how we can use it to benefit our business. If you’re not using it, you’re really losing it. You know. So again, I hope that you guys enjoyed this conversation and again, we’re going to continue to come to you with tips and if you want to continue to hear our show, our past and our future shows, we’ll be on every Tuesday. You could go to rachelcalderon.com for more information and don’t be afraid to change. Don’t be afraid. Alrighty guys. Bye.

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